C.E.T. Home Dental Care Celebrates 25 Years of Dental Excellence


Fort Worth, Texas Virbac is proud to announce the 25th anniversary of C.E.T.® Home Dental Care. With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. 

That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.  Moving forward, Virbac will continue to expand further into the veterinary dental care arena with a variety of new cutting edge products.

“As market leaders in home dental care, we have been honored to be a trusted partner and resource to both veterinarians and consumers for the past 25 years,” states Meredith Busch, marketing manager for C.E.T. Home Dental Care. “Looking forward, we plan to strengthen these connections and continue to increase awareness about the importance of proper oral care for pets, especially at home.”

Some highlights of the history of C.E.T. Home Dental Care are reflected below:

1987:   First evolution of C.E.T. mint-flavored toothpaste entered veterinary profession

1993:   C.E.T. Chew-eez were created

1995:   Good to Chew, Better to Rinse, Best to Brush consumer awareness campaign launched

2000:   Virbac consolidates dental product lines to form C.E.T. Home Dental Care

2003:   HEXTRA® Premium Chews are introduced

2004:   C.E.T. University begins

2006:   C.E.T. AQUADENT® Drinking Water Additive is released

2008:   VEGGIEDENT® Tartar Control Chews are launched

2009:   C.E.T. CLEAN EVERY TOOTH™ 123 (logo) campaign is launched

2012:   HEXTRA Premium Cat Chews are introduced

Virbac offers a variety of products sold by veterinarians around the world. The current product line includes: C.E.T. Enzymatic Chews for Dogs, C.E.T. HEXTRA Premium Chews, C.E.T. Oral Hygiene Chews for Cats, C.E.T VEGGIEDENT Tartar Control Chews, C.E.T. Oral Hygiene Rinse, C.E.T. AQUADENT Drinking Water Additive, C.E.T. Toothpaste, C.E.T. Tartar Control Toothpaste, C.E.T. Oral Hygiene Kit for Dogs, C.E.T. Oral Hygiene Kit for Cats, C.E.T. Finger Toothbrush, C.E.T. Mini-Toothbrush, C.E.T. Cat Toothbrush, C.E.T. Pet Toothbrush, C.E.T. Dual-Ended Toothbrush, C.E.T. FLURAFOM® Topical Fluoride Foam and C.E.T. 12% Chlorhexidine Rinse.

For more information about C.E.T. Home Dental Care products, veterinarians are encouraged to visit www.virbacvet.com or contact their Virbac representative.

About Virbac
One of the world’s largest laboratories dedicated exclusively to animal health. Virbac develops, manufactures and distributes a wide range of products and services intended for the prevention and treatment of common pathologies in companion animals. Virbac Corporation U.S., located in Fort Worth, Texas, is a leading companion animal health company offering products in the heartworm, tick and flea, dermatology, antibiotic, endocrinology, senior care, behavior, critical care nutrition, and oral hygiene markets. Virbac products are available to pet owners exclusively through a veterinarian. For more information about Virbac and the company’s products, please visit www.virbacvet.com.