New FDA-Approved Bacon-Flavored Chew Represents a First in Heartworm and Internal Parasite Protection

Virbac Corporation has announced the launch of IVERHART MAX^® (ivermectin/pyrantel pamoate/praziquantel) Soft Chew, the newest addition to its IVERHART^® Brand portfolio and the only ivermectin-based, bacon-flavored soft chew for protection against heartworms, roundworms, hookworms, and tapeworms.

Ivermectin is a proven heartworm preventive trusted by veterinarians. In fact, more doses of ivermectin-based heartworm and internal parasite medications are dispensed by veterinarians than those containing other active ingredients.¹ By protecting against heartworms, roundworms, hookworms, and tapeworms, IVERHART MAX Soft Chew offers greater coverage at a better value than competitive ivermectin-based products.²

“We’re excited about the launch of IVERHART MAX Soft Chew,” said Courtney Carney, Director of Marketing at Virbac. “This latest addition to our robust parasiticides portfolio reinforces Virbac’s commitment to ensure that every dog, everywhere, has reliable and affordable protection.”

Heartworms and other parasites pose a significant threat to dogs everywhere across the United States.^3,4 The American Heartworm Society recommends year-round heartworm protection plus control of other parasites.⁵

Noted Carney, “With its tasty bacon flavor and satisfying chewy texture, IVERHART MAX Soft Chew is easy for pet owners to give, which may help improve owner compliance.”

Important Safety Information for IVERHART MAX Soft Chew: All dogs should be tested for existing heartworm infection before starting treatment with IVERHART MAX Soft Chew. Use with caution in sick, debilitated, or underweight dogs weighing less than 10 lb. Gastrointestinal and neurological signs, such as convulsions, have been reported following the use of ivermectin products. For complete product information, refer to the product insert. To obtain a package insert, contact Veterinary Technical Product Support at 1-800-338-3659, or visit us.virbac.com.

References: 1. Data on file, Kynetic market research, September 30, 2017. Virbac Corporation.

2. Data on file. Virbac Corporation. 3. State of pet health report 2016. Banfield Pet Hospital website. https://www.banfield.com/banfield/media/PDF/downloads/soph/banfield-state-of-pet-health-report-2016.pdf. Accessed February 9, 2018. 4. AHS announces findings of new heartworm incidence survey. American Heartworm Society website. https://www.heartwormsociety.org/newsroom/in-the-news/347-ahs-announces-findings-of-new-heartworm-incidence-survey. Accessed February 9, 2018. 5. Current canine guidelines for the prevention, diagnosis, and management of heartworm (Dirofilaria immitis) infection in dogs—revised January 2014. American Heartworm Society website. http://www.heartwormsociety.org/pdf/2014-AHS-Canine-Guidelines.pdf. Accessed February 9, 2018.